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True or False? - A Reality Check

We have all been caught out by statements that circulate on the net. We see them so often they begin to take on a life-force of their own and before we know where we are they have a kind of power over us.

This happens a lot to newbies, but every one of us needs a reality check from time to time because this stuff is so all-pervading and insidious. The pity of it is that this hype can make people have quite unjustifiable expectations of what their own performance should be - and when they can't produce the result they give up.

Take a look at some of the statements below and see what I mean.

  • This is the True Secret of Success on the Internet.
    Pardon? Firstly it's very doubtful if there are any secrets left on the net and secondly if there is a secret that's sooo good, why on earth are these people falling over themselves to sell it to you?
  • How I made $X0,000 while lying on the beach at X.
    Now one of the great things about the net is its capacity for creating residual income and it is entirely possible for someone who has a well-established internet business to take a holiday while the business continues to produce income. That's a goal for all of us. But don't make the mistake of thinking people can create a good income on the net while lying on the beach. It just doesn't happen. Think about the work involved in creating a stream of saleable products as some of the gurus do, getting the products, the sales copy, the domain, the payment processing and the advertising up and running for each one - not to mention setting joint ventures in place for marketing - and you will realise these guys work very hard. Do you REALLY want to do this stuff while lyng on the beach - I'm sure I don't!
  • How I made $X0,000 in X days.
    Again, it's perfectly possible for someone with an established net presence and a large contact list to make good money in a short time. But don't be misled into feeling guilty if it doesn't happen to you in your first few months on the net.
  • This is the answer to Internet Success.
    There is NO ONE ANSWER, unless it is:
    persistence
    Engrave THAT on your heart!
  • When you have X000 people in your downline you will earn $X00,000 a month.
    Promises, promises. Take a deep breath and ask yourself what the REAL likelihood is of everyone in your downline recruiting the magic number of people that will produce this windfall. It's not even remotely likely. As soon as people find recruiting isn't that easy they go looking for greener pastures. More than that, think about what happens to the people "down the line" who come on board and find the market is saturated. They will drop off and the people above them will lose the promised income and they too will drop off. These things are guaranteed to shrivel from the bottom up.
  • He made a fortune in MLM.
    Well maybe he did - so why isn't he in it anymore? Because anyone who succeeds in building a big organisation in MLM ends up burning out from the stresses of maintaining it. I suspect it's a few hundred times worse than being in a JOB.
  • This is your passport to FREEDOM.
    There we go again. Usually this is the cry of the boys at the top who want you to become their slave so THEY have the passport to freedom.
I shall be adding to this list of "bloopers" from time to time so check back and catch up with the latest.


Patricia Howitt
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